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Cookie Policy

Last Updated: January 1, 2026

This Cookie Policy explains how A1 Apex Construction ("we," "us," or "our") uses cookies and similar tracking technologies on www.a1apexconstruction.com. It explains what these technologies are, why we use them, and your rights to control their use.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how visitors interact with their site.

Cookies are not programs and cannot carry viruses or install malware on your device. They are simply data files containing small amounts of text.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. Without them, the site cannot operate. They do not collect personal information about you for marketing purposes.

Examples: cookies that remember your form entries temporarily while you complete a submission, session management cookies, security cookies.

Legal basis: These are placed without your consent as they are necessary for the site to function.

2.2 Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymized information such as:

This information is aggregated and does not identify individual visitors. It is used to improve our website content and navigation.

Cookies placed: _ga, _ga_XXXXXXXX, _gid
Duration: _ga and _ga_XXXXXXXX expire after 2 years; _gid expires after 24 hours.
Google's privacy policy: policies.google.com/privacy

2.3 Advertising Cookies (Google Ads / Google Tag Manager)

We use Google Ads (formerly Google AdWords) to run paid advertising campaigns. Google places advertising cookies on our site to:

Cookies placed: _gcl_au, IDE, DSID, NID, and related Google advertising cookies.
Duration: Varies by cookie — typically 30 days to 13 months.
Google's ad settings: adssettings.google.com

2.4 Conversion Tracking Cookies

We track specific user actions on our website — called conversions — to measure the effectiveness of our advertising. Actions we track include:

These conversions are reported back to Google Ads in aggregate. No individual user is identified — we only see total conversion counts and cost-per-conversion metrics.

3. Cookies We Do NOT Use

We want to be transparent about what we do not do:

4. Cookie Duration Summary

Session cookies — Form session management — Session (expires on browser close) — Strictly Necessary
_ga — Google Analytics visitor tracking — 2 years — Analytics
_gid — Google Analytics session data — 24 hours — Analytics
_gcl_au — Google Ads conversion linker — 90 days — Advertising
IDE — Google ad targeting & remarketing — 13 months — Advertising
NID — Google preferences & remarketing — 6 months — Advertising

5. How to Control and Manage Cookies

5.1 Browser Settings

You can control and delete cookies through your browser settings. Most browsers allow you to:

Instructions for managing cookies by browser:

Please note: disabling cookies may affect the functionality of our website, including form submissions.

5.2 Opt Out of Google Analytics

You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout

5.3 Opt Out of Google Advertising Cookies

You can opt out of Google's use of cookies for advertising by visiting: adssettings.google.com

Alternatively, you can opt out of third-party advertising cookies through the Network Advertising Initiative opt-out tool at: optout.networkadvertising.org

5.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) signal. Our website does not currently alter its behavior in response to DNT signals, as there is no universally accepted standard for how websites should respond to them. We will update this policy if and when a standard is established.

6. Consent

When you first visit our website, you may be presented with a cookie consent banner. By continuing to use the website after dismissing the banner, or by clicking "Accept," you consent to the placement of non-essential cookies (analytics and advertising cookies) as described in this policy.

Strictly necessary cookies do not require your consent and are placed automatically.

You may withdraw your consent at any time by deleting cookies from your browser or by using the opt-out options described in Section 5 above.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time as we add or remove tracking tools. The most current version will always be posted on this page with the updated date. We encourage you to review this policy periodically.

8. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

A1 Apex Construction
Email: a1apexconstructionllc@gmail.com
Phone: +1 (908) 337-0764
Website: www.a1apexconstruction.com
State: New Jersey