Privacy Policy

Last Updated: January 1, 2026

A1 Apex Construction ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect when you visit www.a1apexconstruction.com, how we use it, how we protect it, and your rights regarding your data. Please read this policy carefully before submitting any information through our website.

1. Information We Collect

1.1 Information You Provide Directly

When you submit an estimate request form on our website, we collect the following information:

• Your name
• Your phone number
• The service you are requesting (e.g., roofing, paving, masonry)

We deliberately limit our form to these three fields. We do not ask for your home address, email address, or payment information through the website contact form.

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically by our website platform and analytics tools, including:

• Your IP address and approximate geographic location (city/state level)
• The type of device, browser, and operating system you are using
• Pages you visited and how long you spent on them
• The website or ad that referred you to our site (e.g., a Google search or Google Ad)
• Clickstream data (which buttons or links you clicked)

This information is collected via cookies and similar tracking technologies. See our Cookie Policy for more details.

1.3 Information from Third-Party Advertising Platforms

When you arrive at our website via a Google Ad, Google may share aggregated or anonymized data about your interaction with that ad, including whether you submitted a form or called us after clicking. This data is governed by Google's Privacy Policy and is used by us only for measuring advertising effectiveness.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your estimate request and schedule a free on-site consultation
• To contact you by phone or text message regarding your inquiry
• To improve our website content and user experience based on analytics data
• To measure the performance of our advertising campaigns (Google Ads)
• To comply with applicable New Jersey and federal laws

We do not use your personal information for automated decision-making or profiling. We do not sell your personal information to any third party.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• Service providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing form submissions, or communicating with you (e.g., a CRM or scheduling tool). These providers are contractually required to use your information only to perform services on our behalf.
• Google Analytics / Google Ads: We share anonymized data with Google for advertising performance measurement. Google's use of this data is governed by Google's Privacy Policy.
• Legal requirements: We may disclose your information if required by law, court order, or a government authority, or when we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfer: If our business is acquired, merged, or transferred, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Data Retention

We retain the personal information you provide through our contact form for as long as it is necessary to fulfill the purpose for which it was collected — typically for the duration of your project inquiry, any resulting service contract, and any applicable warranty period.

Automatically collected analytics and advertising data is retained according to the data retention settings of the third-party tools we use (typically 14 months for Google Analytics). You may request deletion of your personal information at any time by contacting us.

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to operate effectively and to measure advertising performance. For a full explanation of what cookies we use and how to manage them, please see our Cookie Policy.

6. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Right to access: Request a copy of the personal information we hold about you.
• Right to correction: Request that we correct inaccurate or incomplete personal information.
• Right to deletion: Request that we delete your personal information, subject to any legal obligations we have to retain it.
• Right to opt out of marketing communications: You may opt out of text messages at any time by replying STOP. You may opt out of phone calls by requesting to be removed from our contact list.
• Right to opt out of advertising tracking: You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

To exercise any of these rights, please contact us using the information at the end of this policy. We will respond within 30 days of receiving your request.

7. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately and we will take steps to delete such information.

8. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure website hosting with HTTPS encryption and access controls on our internal systems.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. Third-Party Websites

Our website may contain links to third-party websites such as Google Reviews, financing provider pages, or social media platforms. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party website. We encourage you to review the privacy policies of any site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most current version will always be posted on this page with the updated date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Governing Law

This Privacy Policy is governed by the laws of the State of New Jersey. By using our website, you consent to the collection and use of your information as described in this policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

A1 Apex Construction
Email: a1apexconstructionllc@gmail.com
Phone: +1 (908) 337-0764
Website: www.a1apexconstruction.com
State: New Jersey

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